Menu Engineering and Psychology For Digital Menu Boards
The practice of menu engineering and psychology is not new and it is well established that an effectively designed menu can increase restaurant profits. Menu engineering is the process through which you determine how best to monetize the items on your menu and it requires a strong understanding of the profitability and popularity of each item. Blended together, the engineering and psychology of digital menu boards should increase your top and bottom line, while creating a strong customer experience consistent with your brand promise. The use of Digital Menu Boards brings a new facet and new opportunities to maximize the practice of menu engineering and psychology.